Consistently with the mission of the university for fostering academic excellence, the program sets the following learning outcomes:
- Provide students with understanding of forms and functions of business organizations, organizational behaviour
- Appreciate the contribution that strategy can make to successful performance, perform competitive and organisational analyses
- Develop students’ management skills
- Formulate and implement human resource strategies that help the firm to achieve a sustained competitive advantage
- Provide students with knowledge of macro- and microeconomics, develop an understanding of issues relating to economic policies
- Develop students’ understanding of international business environment and globalization
- Provide students with computer and statistical analysis skills for analysing data, reading and understanding academic literature, and performing research
- Equip students with foundation knowledge in accounting and finance necessary for making sound business decisions
- Develop students’ communication skills, craft presentations that inspire, learn to compose and structure business reports
- Share with students the foundation knowledge of the legal framework as applicable to individuals and corporations
- Introduce students to methodologies, tools and technologies involved in marketing and marketing with digital technologies
- Show to students the benefits of teamwork and develop their leadership skills.
- Appreciate the importance of digital interfaces and argue on best practices for their development to support marketing.
- Perform data analysis and utilize visualization techniques to extract useful information for strategic decision making.
- Extract and report on data from social media platform analytics tools and utilize it to inform future campaign objectives
- Utilize state-of-the-art technologies and platforms related to digital marketing.

The graduates of the Program have flexible employment opportunities. They have the knowledge and skills required for becoming entrepreneurs running their own, self-administrated business. The program is also designed to provide students with the qualifications needed to pursue a career as marketers and digital marketing experts. They fulfil the requirements for employment in the public or private sectors as officers, assistant managers, or managers in organisations and/or businesses. They can also be employed in the industry, in banks, cooperatives, semi-governmental bodies and in areas related to accounting and finance. The graduates of the Program can also be employed as educators in public or private secondary schools.

Specific Admission Requirements
There are no specific admission requirements for this Program. Candidates can be admitted to the Program only if they satisfy the general admission requirements of the University.

Recognition of Prior Learning
There are no specific arrangements for recognition of prior learning for this Program. Candidates can be granted transfer credits according to the general arrangements for recognition of prior learning of the University.

Examination Regulations, Assessment and Grading
There are no specific examination regulations, assessment and grading methods employed by this Program. The examination regulations, assessment methods and grading system for this Program are the same as the relevant general university regulations.

Graduation Requirements
Students are eligible for graduation after successfully completing 240 ECTS credits in the courses listed in the Program Structure. Furthermore, a student can graduate only if their CGPA (textbox) is greater or equal to 5.00 out of 10.00. Graduating students with a CGPA less than 5.00 might have to take extra courses or repeat a number of courses in order to improve their grades.

Access to Further Studies
The graduates of the Program have access to graduate studies (2nd and 3rd Cycle) in disciplines related with the discipline of Business Administration and also gain access to professional qualifications (ACCA, AIA, ACA).